This Women’s Day we’re rediscovering what it means to drape a saree and embrace womanhood in India – on our terms, in our own way.
Growing up, we’ve all watched our mothers and grandmothers drape a saree with such precision and process that it sometimes felt almost intimidating. A domain of sophistication and grace that seemed untouchable, almost impossible to imitate. Yet, for some, a saree feels like second skin—hugging every curve, moving with fiuidity, as if it was always meant to be a part of them.
You can’t help but wonder—what is it about these six yards of fabric that holds the power to weave generations of stories within its pleats? How does it carry the emotions and memories of the women before us while also helping us reclaim a part of ourselves? This International Women’s Day, we’re looking at the saree through a fresh lens—one that celebrates the past, present, and future of this iconic drape. Instead of treating it as a relic to be preserved, we’re making it a part of today, a statement for tomorrow, and a symbol of strength, power, and resilience that continues to bring women together in a sisterhood.
Saree: Then and Now
Back in the day, the saree was seen as an elaborate affair—one that required patience, skill, and just the right technique to pleat it to perfection. Every little detail mattered, shaping the final look. And once draped, it moved in harmony with the wearer, refiecting her grace and gestures. But times have changed. Once reserved for those who mastered its intricate art, the saree has now seamlessly woven itself into the modern woman’s everyday wardrobe. What was once purely traditional has now taken on fresh, contemporary forms, making it more accessible than ever. Today, the saree transforms—from a bride’s wedding ensemble to power dressing at work, or even a sultry alternative to the classic cocktail dress.
With the right styling, women can carry their ancestral legacy straight into boardrooms with more power than a suit and tie or make a statement at the dinner table with a drape that’s sexier than the little black dress.
Founder’s Message
Saying we want Banarasi sarees to be a part of every woman’s wardrobe might sound like a given—it’s at the heart of what we do at Ekaya. We’ve always pushed the boundaries, redefining sarees as symbols of power, grace, and modernity.
We don’t want the younger generation to see sarees as pieces from the past, only to be draped on special occasions. And we definitely don’t want them to lose their personal style in the process. Instead, we want the saree to feel like a natural extension of who they are, blending seamlessly into their everyday lives.
This might be a slow, iterative process, but we can’t wait for the day when every woman in India and across the globe finally appreciates the beauty of designer sarees, seeing them not just as nostalgia-soaked relics of the past but as pieces that belong in today’s world. We’re not only preserving India’s textile legacy but are also determined to make sarees a part of your everyday wardrobe. We want these women to feel more connected to their culture—and maybe even fall in love with it just a little bit more.
