Sari Not Sorry
“Whatever you're into — wine, cars...chess? It’s more fun in a Sari” #sarinotsorry
Our culture’s most intimate stories are told in woven drapes and pleats, creating a visual history of the heart and soul of our collective identities. The motif symbols of a palla and the folded creases on old silk can sometimes say more about the people that once wore them — more than any history book.
The sari has, therefore, shaped the collective consciousness of our society, and in turn, its identity has been shaped by our interpretations for it. For the project #sarinotsorry, Ekaya explores the individual expressions of style and beauty of women from various industries and their take on the sari.Most of the time the compelling and powerful sari is often seen as an overwhelming option. We wanted to explore how individualistic women are reviving the transforming powers of the sari in an era where clothes, style, and individual expressions are all elements that have gained monumental relevance.
To examine how the dialogue around the sari is changing, Ekaya recruited 15 dynamic, confident and unapologetic women to tell us new stories with Ekaya saris in their own style.
Our pitch - “Whatever you're into — wine, cars...chess? It’s more fun in a Sari”
Nicobar’s editorial director Vandana Verma and filmmaker Karishma Jhalani picked out drapes that complimented the sophisticated interiors of their homes. Both women's take on ‘the sari’ was, of course, as different as their lives, careers, and approach to decor. Vandana’s pared-back, modern, refined elegance lends itself to all aspects of her life, making the white and gold woven silk by Abraham and Thakore for Ekaya the perfect partner to our conversations on style, textiles and the art of draping.
Filmmaker Karishma Jhalani, on the other hand, like any true storyteller, expresses herself through unstudied layers of texture, and walks us through her reading material, draped in a multicolored geometric silk.
An individual’s ‘Space’ and ‘Style’ are forms of expressions that go hand-in-hand, making it the precise reason why we wanted to see how these women would mold our saris to fit their personas.Take, for example, Restaurateur and curator, Navneet Randhawa, whose creative spirit is clearly visible in the experiences she has created for Delhi's Instagram favorite restaurants - Town Hall, Mr. Choy, Amour and Public Affair. You almost expect the lady behind the giant portrait of the soldier reindeer to nonchalantly pair her sari with a leather crop top, in cool effortless sophistication.
In an age when the most radical creators and designers are looking to the past to find inspiration, the sari stands out as high fashion on its own, worn with the grace and dignity uniquely captured through the ages.What is most compelling about the way the sari has evolved is the fact that it’s not just worn with nostalgia but with contemporary charm and assertiveness, a fact most prevalent in Shereen Lovebug’s looks for Ekaya.
If her profession of choice is any indication, Shereen actually is built to give lessons on how to wear saris through the week. We love the confident way she puts pieces together — it may inspire you to ditch the culottes the next time you pull out a striped tee.
We’re going to let you scroll through the rest of the looks, take a pause and consider Srishti Tewari’s ruffled noir take, Natasha Luthra’s (Nat On the Rocks) accessorizing, Karishma Yadav’s stylish coffee break (with danglers et al.) and Ms. Ramola Bachchan’s classic ivory style.
So the next time ladies, be it world travel, finding a soul-mate or becoming famous for nothing. Let’s do it in a Sari.